Role:
Social Media Manager & Content Creator
Brand:
Cozy Brew Cafe is a family-owned business that is dedicated to customer experience and creating an atmosphere where everyone can feel comfortable.
Mission:
I captured, edited, and managed a comprehensive content stragety focused on authentic brand storytelling.
Goals:
Drive local foot traffic, build community engagment, and highlight the cafes menu, team, and atmoshere.
Atmosphere & Brand Storytelling
Menu & Product Marketing
Team & Community Engagement
Social Media Performance Overview
Views
Net Followers
Interactions
My strategy:
Maintained a strict schedule of 2 grid posts and 2 curated stories weekly.
Featured the menu, customer highlights, and team spotlights.
Views: 22,594 Follows: +51 Interactions: 557
Key Takeaways:
Consistency is the foundation of content growth.
Balancing product and community-focused content builds a loyal following.